Quality label for 58 privately managed first class and luxury hotels with special charm and authentic character in the most beautiful regions of Europe.

Don’t look any further, you won’t get
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Your advantages


Advantages for guests of Private Selection Hotels

Private Selection Hotels is the quality label of 63 privately run first class and luxury hotels with charm situated in touristically interesting regions of Europe. Familial atmosphere high standards of service as well as an attractive range of leisure activities in and outdoors. With our claim, "personalised charm", the Private Selection Hotels and their teams commit to providing maximum performance and ensuring positive surprises. As our guests you are welcome to have high expectations!

High quality standards for discerning guests in private hotels

From people for people: at Private Selection Hotels people are our priority. Our employees in Private Selection Hotels are personalities who work with great enthusiasm and an interest in people. „Happy is who can make others happy“ is the motto of our training concept which supports our employees to live and share emphathy. 

Training concept of the Private Selection Hotels

Private hotels are no longer able to keep up with the infrastructure of the competition. Out of the many good - international - competitors Swiss hotels are only able to stand out from the competition through UFP's (Unique Feeling Propositions)  – the Magic Moments, which are being fulfilled by employees.

Therefore our focus lies not only with an impeccable infrastructure but also with the team – co-entrepreneurs on all levels and departments of the hotel. The team is the most important asset of every Private Selection Hotel, hosts with empathy.

„Happy is who can make others happy!“

The training concept of Private Selection Hotels solves the following tasks:

•How can empathy be promoted in a company and put into practise?
•What do employees need in order to create more added value, a PLUS?
•And how can they be supported?

The training tools include a three-part empathy workshop under the supervision of Bettina Spichiger – Trainings mit click – for the head of departments which enables them to train the acquired skills in their departments (train the trainer with binding implement tool). The hotels philosophy, use and handling are based on the principle of empathy “happy is who can make others happy!”

Quality assurance of Private Selection Hotel

As our guest, you can feel the warm and and emphatic hospitality in the Private Selection Hotels and we will look after you particularly well. This shows our guest survey - the quality assurance system of Private Selection Hotels which is carried out in a neutral manner by the company IRC. You will receive a questionnaire by mail after your stay. You then can decide if you prefer to answer the short version (time needed less than a minute) or the detailled questionnaire. This way you help us to improve our services.

Thanks to the guest monitoring, we are able to show you other guest opinions to any hotel at any time, neutral and up-to-date. See the overview on our current survey of guest contentment for all Private Selection Hotels, and the individual hotel information page provides the current statements for the respective hotel.

Your loyalty is being rewarded: the guest loyalty program of Private Selection Hotels & Club 22

Our reward program is our thank you for your loyalty to Private Selection Hotels. With every reservation made with our call centre or online on www.privateselection.ch you collect rewards points (credited after your stay) which you are able to exchange against attractive lifestyle rewards – or for example hotel vouchers of Private Selection Hotels. Further information about our rewards program.

Club 22!
The 22nd business year of Private Selection Hotels lasts from October 1, 2018 to September 30, 2019. Guests who have enjoyed at least 22 nights in the Private Selection Hotels during these 12 months will automatically become members of "Club 22" and will be rewarded for their loyalty with a voucher for 2 nights for two persons in a Private Selection Hotel of their choice not yet known to them.
(For data protection reasons, stay and guest data from our member hotels may not be communicated to the head office, therefore only guests who have booked at least 22 nights via our call centre - via telephone, e-mail or online at www.privateselection.ch - can be admitted to Club 22. Thank you very much for your understanding!)

Our call centre: contact to 57 personalised and charming hospitality in Europe

The telephone number +41 (0)41 368 10 05 or e-mail info@privateselection.ch ensures competent advise. We are very proud of our longstanding and established team of "professional holiday makers“, who fulfils your wishes with dedication and enthusiasm from Mondays to Saturdays. Our quality standard is to answer all requests and reservations within hours whenever possible – but certainly within one working day. Geht nicht gibt’s nicht bei uns! Das Beratungsteam versucht, für jeden Wunsch eine Lösung zu finden. And „fully booked“ does not exist – we recommend a matching alternative for dates and/or hotel offers. Meet our charming team

Online reservation and Best-Price-Guarantee of Private Selection Hotels

In our fast-moving modern world, it has become increasingly difficult to commit to guarantees. However if you book with our callcentre or online on www.privateselection.ch you are - thanks to modern technology - able to access the hotels own reservation system and thus the up-to-date daily availabilty and prices. Should you find more attractive prices for an identical offer elsewhere (kindly make sure to compare like with like) please contact us so we can find a suitable solution: info@privateselection.ch

Exclusive parner offers for you

Thanks to our valuable partners we are able to continously provide attractive offers for members of Touring Club Switzerland, Homeowner Association, Carte Blanche, Amex, BonusCard, Cumulus, BMW, CSS health insurance and Beauty Life. These exceptional offers are bookable exclusively for you in compliance with the specifiations Our current partner offers are available here:

Our opinion about our services is important to us

Do you have special wishes, suggestions or reviews? Would you like to share an unforgettable experience with us? Do you have ideas or questions? Thanks to your feed back we are able to constantly improving our services. We look forward to hearing from you, either by e-mail info@privateselection.ch  or phone  +41 (0)41 368 10 05. Thank you for your interest in Private Selection Hotels. Please remember: we are always here for you.

The "Private Selection" hotel guide as well as "The Selection" magazine are available free of charge when you order by phone: +41 (0)41 368 10 05 or e-mail: info@privateselection.ch - or visit our homepage www.privateselection.ch.