Quality label for 58 privately managed first class and luxury hotels with special charm and authentic character in the most beautiful regions of Europe.

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Marketing activities


The marketing activities of Private Selection Hotels guarantee measurable success

Private Selection Hotels is a compact marketing organisation with a lean organisational structure and short decision making process. The quality seal of Private Selection Hotels has prevailed within the last few years, in particular in Switzerland. Private Selection Hotels stands for high quality standards for discerning guests. In the Swiss tourism industry Private Selection Hotels is traded as a prestige group. The awareness of Private Selection Hotels in Germany - the second principal market - is growing.  

The reservation system of Private Selection Hotels

With the introduction of the reservation system SynXis by SABRE on 1 October 2014, Private Selection Hotels has set itself the goal to internationalise their online distribution strategy as well as a target approach of the most important international source market of the first class private hotel industry in the alpine region. In order to do so the head office has not only created the new post of Online Distribution Manager but has also secured the support and advice of  „Mr Revenue Manager“ Wilhelm K. Weber and his company Swiss Hospitality Solutions as well as the knowledge and experience of the Lucerne University of Applied Science. 

The call centre of Private Selection Hotels

A USP of Private Selection Hotels is the professional call centre which is open from Mondays to Fridays. A team of longstandig and competent holiday consultants are at your service for information and reservations. The call centre is frequently used, the regular customer file holds approx. 65'000 active addresses. These are addresses of individual guests with purchasing power and keen on travelling, who have booked with Private Selection Hotels in the past years due to past marketing activites and partnerships and whose interests are carefully recorded. These master file date allow a targeted communication (one-to-one marketing) and is an important corner stone in the marketing strategy of Private Selection Hotels.

Online Marketing of Private Selection Hotels

The renowned full service communication agency "SPOT Werbung" from St. Moritz is responsible for the design of the internet presence of Private Selection Hotels: www.privateselection.ch. Online marketing as well as best placings on search engines and SEO and SEA respectively are of great importance. It is under the constant observation of the online marketing specialist Qmarketing (Paul Summermatter). The new social media network enables us to be closer to our guests and a lot of time is dedicated to it. Connect with us on www.facebook.com/PrivateSelectionHotels and find out. 

The guest magazines of Private Selection Hotels

Twice a year the high quality magazines "Sommer Selection" und "Winter Selection" are published. In keeping with the motto: „We offer more for your perfect summer (or winter) holidays",  the front covers are designed by host personalties out of different departements of our member hotels. The magazines are published in German, English and French with a print run of 80'0000 copies. The current magazine can be downloaded here or ordered by telephone. 

The guest loyalty programme of Private Selection Hotels

The guest loyalty programme of Private Selection Hotels is based on a fully electronic point-collecting principle and enables the call centre to award guest loyalty. Find out more about our loyalty programme. 

Visit Private Selection Hotels at the ITB trade fair

We welcome visitors in a cosy lounge in hall 17. Member hotels have the possiblity to participate in the trade fair presence with us. 

Partner marketing - the core competence of Private Selection Hotels

In search of new promotion and communication, we are always looking for new interesting and benefical partnership. Our most appreciative thank you goes to our longstanding and valued partners, Touring Switzerland, the Swiss Homeowner Association, the health insurance CSS and the loyalty progam Cumulus Extra by Migros. Click here to find the current Partner-Offers. 

Private Selection Hotels also offer traditional advertising

Private Selection Hotels commit to omni channel marketing and are convinced that, even in today's world, online channels should be supported by traditional print advertising. However Private Selection Hotels does not use advertising for image purposes but for targeted marketing promotions with effective channel controlling. 

Training concept of Private Selection Hotels: Happy is who can make others happy

Private hotels are no longer able to keep up with the infrastructure offer of some of the competition. Furthermore the Swiss hospitality industry is often being criticised as not very hospitable. Out of the many good - international - competitors, the Swiss hotels are only able to stand out from the competition through their UFP's (Unique Feeling Propositions)  – the Magic Moments, which are being fulfilled by employees. In the Swiss Private Selection Hotels, it is not only the hardware but also the software that counts. In these hotels, the teams work with emphaty. Our training concept under the supervision of Bettina Spichiger – Trainings mit click, Meggen – should solve the following tasks: 

  • How can empathy be promoted in a company and put into practice? 
  • What do employees need to do in order to create more added value, a PLUS?
  • And how can they be supported?

The focus of the concept is the exchange of experience with head of departements from other hotels. The training tools include three workshop days in one year. Three hotel managers and seven head of departement out of three hotels participate in the workshop. 

The participants will be enabled to train the acquired skills in their departements (train the trainer with binding implementation tool). The achievements will be checked through peer coaching (every fortnight). The success of the trainings is measured through the employee surveys and guest monitoring. (IRC Schweiz).

The sustainability of the trainings is the decisive factor. In a debriefing meeting with the training supervisor, participants, ordering party (Private Selection Hotels) and IRC Switzerland (guest and employee surveys),  the implementation in every day's work will be analysed, success and hurdles will be summarized and discussed and the next steps and training goals will be defined for coming year.